South Shore Workforce Investment Board Brand Identity

CREATIVE DEVELOPMENT, DESIGN, TAGLINE + VISUAL STANDARDS

Mission: A thriving region with economic opportunity for all. A dimensional “cityscape” identity embodies the ultimate goal of the South Shore Workforce Investment Board’s work. Reflecting an evolution in both name and visual presence, the new identity features a spectrum of cool teals and greens, and approachable yet professional typography. Wavy, rounded shapes throughout underscore both the connecting nature of “the WIB’s” services, and the geography of its South Shore location. Merry Perry Design recommended the tagline “Creating Employment Connections” to further communicate the WIB’s work.