Margot Kruskall Memorial Lectureship

DESIGN

A small event team of busy medical professionals needed help branding its first annual event in memory of Margaret Kruskall, a visionary in the field of transfusion medicine. Merry Perry Design carried a vibrant visual theme of colorized platelets through invitations, posters, programs and online ads, and recommended resourceful ways to streamline event planning in future years. For example, mounted event posters were produced with translucent sleeves to accommodate a separately printed event agenda, which can be easily updated by event staff each year from the editable template for a cost-effective and timesaving approach.