Life is an Open Book Brand Identity

DESIGN, CREATIVE STRATEGY, NAMING + STANDARDS DEVELOPMENT

Literacy Volunteers of MA–Quincy (LVM-Q) provides support and resources for adults who struggle with literacy. Merry Perry Design created a logo for the organization that embodies its hopeful outlook. To raise visibility with students, advocates and tutors in the Quincy community, Merry Perry Design also helped LVM-Q create a new, “Life Is an Open Book” campaign theme. The campaign’s core message is “It’s never too late to learn.”