Boston Light & Sound Live Events Campaign

CONCEPT, DESIGN, ART DIRECTION + CONTENT

With their significant experience with international film festivals and high-profile clients like Fenway Park, Boston Light & Sound (BL&S) sought to better promote their local live events production capabilities for events including annual meetings, conventions, private parties, commencement addresses, and music festivals.

Merry Perry Design created an energetic Live Events sub-brand to work comfortably within the established BL&S brand. Core imagery and textures center on vibrant pink, blue and purple hues, suggesting social events and night life. The campaign image library includes events that immediately resonate with different client types such as universities, corporations, private event planners, festival planners, entertainers and arts/non-profit organizations, and which may be used as textural design elements.

Content highlights BL&S’s expertise, quality service and reputation as the go-to source for exceptional sound and presentation. Customized material and promotions by event type speak to concerns event planners might have.

Campaign components include:

• Sell sheet – print-on-demand/PDF download
• Site section
• Site promotions – by client/event type
• Email marketing template – customized by client/event type