South Shore WIB Site

STRATEGY, ARCHITECTURE, DESIGN + DEVELOPMENT

South Shore WIB needed to refresh and rethink their outdated site. Their challenges extended beyond design: how to help new visitors grasp what “the WIB” does, and get core constituents quickly to the workforce resources they need most. Merry Perry Design tailored the site structure accordingly, recommending audience-specific navigation and numerous ways for visitors to tap into site content. The result is a fresh and fluid site design, featuring a rotating “Snapshot” introduction.