Okabena Advisors Brand Identity

DESIGN + VISUAL STANDARDS DEVELOPMENT

This elite investment firm made its public debut with an elegant identity and affiliated materials, designed by Merry Perry Design. The pen-and-ink gestural mark draws inspiration from the company’s name, which is Ojibwa for “heron,” and celebrates Okabena’s strong ties to the arts.

Brand guidelines

Complete visual brand standards help communicators keep the firm’s presentation clear and consistent.

Stationery suite

Sumptuous warm white uncoated paper stock ties all of Okabena’s printed material together. The stationery suite includes traditional business cards, letterhead and envelopes, as well as square card and envelope sets, labels, proposal covers, custom oversized document envelopes with round-corner flaps.

[Partnered with Padilla Speer Beardsley Public Relations]